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WEEK 5:Textile and Fashion Marketing and Society: Social responsibility and marketing ethics, The emerging trends in textile and fashion market (Sustainable fashion, fast fashion, slow fashion, green fashion and etc.)
WEEK 6: Textile and Fashion Consumer Markets: Characteristics and Buyer Behavior of Textile and Fashion Consumers, Consumer decision process
WEEK 7: Textile and Fashion Business Markets : Characteristics of Turkish and Selected Countries Market Structure, Buyer Behavior of Textile and Fashion Companies |
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WEEK 8: Market research in B2B and B2C and, marketing research in B2C Textile and Fashion Market
WEEK 9:Segmentation, Targeting, and Positioning (STP) - its Contribution to the Marketing Strategy
WEEK 10:Textile and Fashion Product Strategies: Product line, product mix decisions, Product Life-Cycle strategies
WEEK11:Textile and Fashion Branding Strategies: No brand, multi-brand, brand extensions. Brand equity and management
WEEK 12:Pricing Approaches and Strategies in Textile and Fashion Market: New product pricing, product mix pricing, price adjustment |