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MBA 534E
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Course Information
Course Weekly Lecture Plan
Course Evaluation Criteria
Course Information
Course Name
Turkish
Girişimcilik
English
Entrepreneurship
Course Code
MBA 534E
Credit
Lecture
(hour/week)
Recitation
(hour/week)
Laboratory
(hour/week)
Semester
-
4
-
-
-
Course Language
English
Course Coordinator
Mehmet Erçek
Course Objectives
To found a scalable startup and develop business models to systematically build such startups.
Course Description
Building on the business model canvas components, the course covers development of the product-market fit, construction of acquisition, delivery and retention channel frameworks and establishment of critical resources and capabilities.
Course Outcomes
Students who take the course are able to
found new scalable entrepreneurial firms by iteratively modelling their ideas,
complete feasibility analyses related to new business opportunities either initiated as a startup or developed within existing businesses.
Pre-requisite(s)
none
Required Facilities
Other
Textbook
Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Business.
Dorf, R. C., & Byers, T. H. (2004). MP: Technology Ventures: From Idea to Enterprise. McGraw-Hill.
Osterwalder, A. and Pigneur, Y. 2010. Business Model Generation, Wiley.
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