Welcome,
Guest
.
Login
.
Türkçe
NİNOVA
COURSES
HELP
ABOUT
Where Am I:
Ninova
/
Courses
/
Institute of Social Science
/
ISS 532E
/
Course Informations
Return to Faculty
Home Page
Course Information
Course Weekly Lecture Plan
Course Evaluation Criteria
Course Information
Course Name
Turkish
Bütünleşik Pazarlama İletişimi
English
Integrated Marketing Communication
Course Code
ISS 532E
Credit
Lecture
(hour/week)
Recitation
(hour/week)
Laboratory
(hour/week)
Semester
1
3
3
-
-
Course Language
English
Course Coordinator
Elif Karaosmanoğlu
Course Objectives
Keeping up with the textbook and participating in class are both important to your success in this course. The text provides a good overview of marketing communications and promotion management. The class sessions will illustrate, apply, and expand on major text topics, and introduce material not covered in the text.
o To develop an understanding of the role of advertising and promotion within the context of a balance of theoretical and practical perspectives through the integration of various concepts/theories and practical applications.
o To analyze the relationship of five elements of the promotional mix.
o To develop and understanding of the overall marketing process and the role of the promotional mix in the marketing mix and strategy.
o To understand the planning, implementation, and evaluation process of marketing communications.
o To develop an understanding of the legal and social issues, the regulatory process, concerning the promotional mix.
o To determine the role of the promotional mix in the development of strategic/ tactical marketing plans so as to understand how the marketing communication process influences consumer decision making.
Course Description
Keeping up with the textbook and participating in class are both important to your success in this course. The text provides a good overview of marketing communications and promotion management. The class sessions will illustrate, apply, and expand on major text topics, and introduce material not covered in the text.
o To develop an understanding of the role of advertising and promotion within the context of a balance of theoretical and practical perspectives through the integration of various concepts/theories and practical applications.
o To analyze the relationship of five elements of the promotional mix.
o To develop and understanding of the overall marketing process and the role of the promotional mix in the marketing mix and strategy.
o To understand the planning, implementation, and evaluation process of marketing communications.
o To develop an understanding of the legal and social issues, the regulatory process, concerning the promotional mix.
o To determine the role of the promotional mix in the development of strategic/ tactical marketing plans so as to understand how the marketing communication process influences consumer decision making.
Course Outcomes
Pre-requisite(s)
Required Facilities
Other
Textbook
Other References
Courses
.
Help
.
About
Ninova is an ITU Office of Information Technologies Product. © 2024