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1 Defining Marketing and Marketing Process
2 Company and Marketing Strategy & The Marketing Environment
3 Consumer Markets & Consumer Behaviour
4 Business Markets & Business Buyer Behaviour
5 Customer Driven Marketing Strategy: Creating Value for Target Customers
6 Product, Services, and Branding Strategy
7 Mid-term Exam
8 Case Presentations
9 New Product Development and Product Life-Cycle Strategies
10 Pricing Considerations and Pricing Strategies
11 Term Break
12 Case Presentations
13 Marketing Channels and Supply Chain Management
14 Integrated Marketing Communications Strategy: Advertising, Sales Promotion, and PR
15 Social Responsibility and Ethics in Marketing |