Course Information

Course Name	Turkish	Müzik Pazarlaması ve Promosyonu
	English	Music Marketing&Promotion
Course Code	MYE 569E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	-	3	3	-	-
Course Language		English
Course Coordinator		Hakan Kurşun
Course Objectives		To research the variables of music marketing and to create awareness
Course Description		Introduction to integrated marketing communications. Detailed analysis of current marketing tools. Target audience and related keyword management strategy development. Brand management.
Course Outcomes
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Required Facilities
Other
Textbook
Other References