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ITY 518 - Technology and Marketing

Course Objectives

-To teach general principals of marketing
-to teach the impact of technology on marketing in general
to discuss the marketing strategies in high technology markets

Course Description

Technology has an important macroenvironmetal factor that directly influence marketing activities and strategies of companies. This course focuses on the impact of technology on marketing decisions of the companies and discusses the marketing actions of the companies in high tech markets.

Course Coordinator
Nimet Uray
Gonca Ulubaşoğlu
Course Language
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