Dersin Bilgileri

Dersin Adı	Türkçe	Pazarlama
	İngilizce	Marketing
Dersin Kodu	ISL 353E	Kredi	Ders (saat/hafta)	Uygulama (saat/hafta)	Labratuvar (saat/hafta)
Dönem	-	3	3	-	-
Dersin Dili		İngilizce
Dersin Koordinatörü		Huriye Şebnem Burnaz
Dersin Amaçları		The major objective of this introductory course is to provide a broad understanding of marketing methods and strategies. The students will be introduced basic concepts and principles of marketing and encouraged to acquire perspectives for creating innovative marketing strategies. Also, students will develop the ability to apply marketing concepts to several business situations and demonstrate effective written and oral communication skills by analyzing businesses are among the objectives of this course.
Dersin Tanımı		The course will be taught via a blend of interactive lectures, group assignments, case discussions, and a term project. Students will be introduced to marketing principles and practices through in-class lecture and discussion, and will apply marketing concepts in class presentations. The course also involves substantial teamwork where students are expected to develop effective interactive skills and practice to present written reports.
Dersin Çıktıları
Önkoşullar
Gereken Olanaklar
Diğer
Ders Kitabı		Principles of Marketing by Kotler and Armstrong Pearson/Prentice Hall, 15th edition; ISBN 9780273752509.
Diğer Referanslar