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ISL 460E - Elektronik Pazarlama

Dersin Amaçları

Internet is reshaping the field of marketing in many ways and providing companies a new business environment. This introductory course is designed to discuss the role of Internet in establishing and maintaining effective relationship with stakeholders and to introduce the basic concepts of e-marketing and e-commerce. This course also provides deep insights about e-marketing mix and e-business models. Specifically, it aims;

1. To provide a broad understanding of e-marketing methods and strategies,
2. To provide perspectives for creating innovative marketing strategies within online environment,
3. To give the ability to formulate e-marketing models and e-marketing strategies.

Dersin Tanımı

Internet is reshaping the field of marketing in many ways and providing companies a new business environment. This introductory course is designed to discuss the role of Internet in establishing and maintaining effective relationship with stakeholders and to introduce the basic concepts of e-marketing and e-commerce. This course also provides deep insights about e-marketing mix and e-business models. Specifically, it aims;

1. To provide a broad understanding of e-marketing methods and strategies,
2. To provide perspectives for creating innovative marketing strategies within online environment,
3. To give the ability to formulate e-marketing models and e-marketing strategies.

Koordinatörleri
Elif Karaosmanoğlu
Dersin Dili
İngilizce
 
 
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