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Neredeyim: Ninova / Dersler / Sosyal Bilimler Enstitüsü / MBA 533E - Uluslararası Pazarlama
 

MBA 533E - Uluslararası Pazarlama

Dersin Amaçları

In today's competitive business environment, an increasing number of business enterprises deal with marketing issues in an international context. This means that more sophisticated marketing skills are now being demanded and marketing personnel require a thorough understanding of current theory and practice to meet these needs. The main objective of this course is to introduce you to the critical issues of international marketing environment and familiarize you with the marketing applications and strategies relevant to international markets. The course examines the specific issues involved in developing international marketing strategies and in conducting marketing operations on an international as opposed to a domestic scale.

Dersin Tanımı

In today's competitive business environment, an increasing number of business enterprises deal with marketing issues in an international context. This means that more sophisticated marketing skills are now being demanded and marketing personnel require a thorough understanding of current theory and practice to meet these needs. The main objective of this course is to introduce you to the critical issues of international marketing environment and familiarize you with the marketing applications and strategies relevant to international markets. The course examines the specific issues involved in developing international marketing strategies and in conducting marketing operations on an international as opposed to a domestic scale.

Koordinatörleri
Huriye Şebnem Burnaz
Dersin Dili
İngilizce
 
 
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