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END 443E - Business Planning

Course Objectives

1. To teach how to plan a business starting from the phase of thought till the phase of business generation,
2. To teach how to select the business areas that an organization will enter,
3. To teach evaluation approaches to enter a business area.

Course Description

Introduction, scanning environment and market, identify niche, pricing policy, sales forecasting, marketing strategy, expenditure forecast, capital expenditure, profit forecast, forecast cash flow, funding review.

Course Coordinator
Ahmet Can Kutlu
Sezi Çevik Onar
Course Language
English
 
 
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