Course Information

Course Name	Turkish	Pazarlama
	English	Marketing
Course Code	ISL 353E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	-	3	-	-	-
Course Language		English
Course Coordinator		Elif Karaosmanoğlu
Course Objectives		The major objective of this introductory course is to provide a broad understanding of marketing methods and strategies. The students will be introduced basic concepts and principles of marketing and encouraged to acquire perspectives for creating innovative marketing strategies. Also, students will develop the ability to apply marketing concepts to several business situations and demonstrate effective written and oral communication skills by analyzing businesses are among the objectives of this course.
Course Description		The major objective of this introductory course is to provide a broad understanding of marketing methods and strategies. The students will be introduced basic concepts and principles of marketing and encouraged to acquire perspectives for creating innovative marketing strategies. Also, students will develop the ability to apply marketing concepts to several business situations and demonstrate effective written and oral communication skills by analyzing businesses are among the objectives of this course.
Course Outcomes		The major objective of this introductory course is to provide a broad understanding of marketing methods and strategies. The students will be introduced basic concepts and principles of marketing and encouraged to acquire perspectives for creating innovative marketing strategies. Also, students will develop the ability to apply marketing concepts to several business situations and demonstrate effective written and oral communication skills by analyzing businesses are among the objectives of this course.
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