Course Information

Course Name	Turkish	Pazarlama (ve Satış) Yönetimi
	English	Marketing (and Sales) Management
Course Code	END 433E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	7	3	3	-	-
Course Language		English
Course Coordinator		Metin Teberler
Course Objectives		To provide essential elements of a marketing orientation; major concepts and principles of marketing (and sales) management; and, basic models of buyer behavior and their implications for marketing strategy; be able to apply marketing principles across a wide range of markets and cultures.
Course Description		Marketing: concepts and marketing process, marketing setting (marketing environment and marketing information system), buyer behavior (consumer and business markets), determining the target market, market segmentation, targeting and positioning, new product development, the product life cycle, marketing strategies, marketing decisions (product and service), competition, pricing and marketing channels, (sales management), marketing communications, globalization and (e-marketing). Cases.
Course Outcomes		(please see the course outline)
Pre-requisite(s)
Required Facilities
Other
Textbook		(please see the course outline)
Other References		(please see the course outline)