END 443E - Business Planning & Innovation

Course Objectives

The objective of this course:
I. To teach how to plan a business starting from the phase of thought till the phase of business generation,
II. To teach how to select the business areas that an organization will enter,
III. To teach evaluation approaches to enter a business area.

Course Description

The objective of this course:
I. To teach how to plan a business starting from the phase of thought till the phase of business generation,
II. To teach how to select the business areas that an organization will enter,
III. To teach evaluation approaches to enter a business area.