Course Information

Course Name	Turkish	E-Pazarlama
	English	E-Marketing
Course Code	ISL 460	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	-	3	3	-	-
Course Language		Turkish
Course Coordinator		Oğuzhan Aygören
Course Objectives		1. To provide a broad understanding of e-marketing methods and strategies, 2. To provide perspectives for creating innovative marketing strategies within online environment, 3. To give the ability to formulate e-marketing models and e-marketing strategies.
Course Description		Internet is reshaping the field of marketing in many ways and providing companies a new business environment. This introductory course is designed to discuss the role of Internet in establishing and maintaining effective relationship with stakeholders and to introduce the basic concepts of e-marketing. This course also provides deep insights about e-marketing mix and e-business models.
Course Outcomes		Students who pass the course will be able to: I. describe the impact of Internet on marketing activities, II. to understand the strategic e-marketing plan of an e-business, III. design e-business models, IV. consider the effects of e-marketing management on both the market mechanism and the society, to embrace social responsibility and ethical insight, V. work as a team, cooperate and communicate with team members.
Pre-requisite(s)
Required Facilities
Other
Textbook
Other References