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Course Information

Course Name
Turkish E-Pazarlama
English E-Marketing
Course Code
ISL 460 Credit Lecture
Semester -
3 3 - -
Course Language Turkish
Course Coordinator Oğuzhan Aygören
Course Objectives 1. To provide a broad understanding of e-marketing methods and strategies,
2. To provide perspectives for creating innovative marketing strategies within online environment,
3. To give the ability to formulate e-marketing models and e-marketing strategies.
Course Description Internet is reshaping the field of marketing in many ways and providing companies a new business environment. This introductory course is designed to discuss the role of Internet in establishing and maintaining effective relationship with stakeholders and to introduce the basic concepts of e-marketing. This course also provides deep insights about e-marketing mix and e-business models.
Course Outcomes Students who pass the course will be able to:
I. describe the impact of Internet on marketing activities,
II. to understand the strategic e-marketing plan of an e-business,
III. design e-business models,
IV. consider the effects of e-marketing management on both the market mechanism and the society, to embrace social responsibility and ethical insight,
V. work as a team, cooperate and communicate with team members.
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