Course Information

Course Name	Turkish	İş Planlaması
	English	Business Planning
Course Code	END 443E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	7	3	3	-	-
Course Language		English
Course Coordinator		Seçkin Polat
Course Objectives		1. To teach how to plan a business starting from the phase of thought till the phase of business generation, 2. To teach how to select the business areas that an organization will enter, 3. To teach evaluation approaches to enter a business area.
Course Description		Introduction, scanning environment and market, identify niche, pricing policy, sales forecasting, marketing strategy, expenditure forecast, capital expenditure, profit forecast, forecast cash flow, funding review.
Course Outcomes		Students who pass the course will be able to: I. Evaluate business and its environment, II. Define alternative business area, III. Define business segments and marketing strategies, IV. Develop pricing strategies, V. Define capital needs, VI. Define expenditure, VII. Select funding methods, VIII. Make evaluations of business plan.
Pre-requisite(s)
Required Facilities
Other
Textbook
Other References		Johnson, R .1990 The Business Plan. Century Business Zambruski, M. S. 1999 The Business Analyser and Planner. AMACOM Friend, G., Zehle, S. (2004) Guide to Business Plan. Profile Books Ltd. Sandhusen, R.L. (2000) Marketing. Baron’s. Shin, J.K. (2000) Financial Management. Baron’s.