Course Information

Course Name	Turkish	Pazarlama ve Satış Yönetimi
	English	Marketing and Sales Management
Course Code	END 433E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	7	3	3	-	-
Course Language		English
Course Coordinator		Metin Teberler
Course Objectives		(Please see the course outline provided.)
Course Description		(Please see the course outline provided.)
Course Outcomes
Pre-requisite(s)
Required Facilities
Other
Textbook		Kotler, P. & Armstrong, G. (2006 or newer) Principles of Marketing, 11th ed., Prentice-Hall.
Other References		Jobber, D. & Lancaster, G. (2000 or newer) Selling and Sales Management, 5th ed., Financial Times and Prentice Hall. Teberler, M. - Class Notes Package (PP Presentations). Packet of Cases & Readings.