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Course Information

Course Name
Turkish Pazarlama ve Satış Yönetimi
English Marketing and Sales Management
Course Code
END 433E Credit Lecture
(hour/week)
Recitation
(hour/week)
Laboratory
(hour/week)
Semester 7
3 3 - -
Course Language English
Course Coordinator Metin Teberler
Course Objectives (Please see the course outline provided.)
Course Description (Please see the course outline provided.)
Course Outcomes
Pre-requisite(s)
Required Facilities
Other
Textbook Kotler, P. & Armstrong, G. (2006 or newer) Principles of Marketing, 11th ed., Prentice-Hall.
Other References Jobber, D. & Lancaster, G. (2000 or newer) Selling and Sales Management, 5th ed., Financial Times and Prentice Hall.
Teberler, M. - Class Notes Package (PP Presentations).
Packet of Cases & Readings.
 
 
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