Course Information

Course Name	Turkish	Pazarlama Analitiği
	English	Marketing Analytics
Course Code	MHN 520E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	3	3	4	-	-
Course Language		English
Course Coordinator		Umut Asan
Course Objectives		-
Course Description		This master level course is intended to enrich students' knowledge of decision modeling and statistical analysis in marketing. Fundamental concepts, techniques and technology-enabled processes to collect, organize, analyze and interpret data will be taught.
Course Outcomes
Pre-requisite(s)
Required Facilities
Other
Textbook
Other References