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Course Information

Course Name
Turkish Görsel Mağazacılık
English Visual Merchandising
Course Code
HGP 519E Credit Lecture
Semester 3
4 4 - -
Course Language Turkish
Course Coordinator Emel Önder Karaoğlu
Course Objectives Course objectives are as follows:
1. To give perspective about the importance of visual merchandising
2. To give information about the ways and methods for an effective visual merchandising
3. To give information about related areas of visual merchandising
Course Description This course focuses on the ways and methods which are employed to help retailers to be different, individualistic, unique; how to stand out in the crowd; how to make a lasting impression, so far as visual presentation of their products are concerned. In doing so, the effective use of the ways and methods will be disscussed based on what is right and fitting for the retailer, the brand, and the product offer.
Course Outcomes Students who pass this course will have the following knowledge and abilities:
I. Technical knowledge about the ways and methods for an effective visual merchandising
II. Ability to comparatively evaluate and discuss the visual merchandising cases for different companies, brands, and products.
III. General knowledge about related areas of visual merchandising
IV. General knowledge about career opportunities in visual merchandising
Pre-requisite(s) -
Required Facilities -
Other -
Textbook Pegler, Martin M., (2012)., “Visual Merchandising and Display”, Fairchild Publishing, New York
Other References 1. Bell, J. And Ternus K.,(2012), “Silent Selling: Best Practices and Effective Strategies in Visual Merchandising”, Fairchild Publishing, New York
2. Morgan, T., (2011), “Visual Merchandising”, Laurence King Publishing, London
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