Course Information

Course Name	Turkish	Görsel Mağazacılık
	English	Visual Merchandising
Course Code	HGP 519	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	2	4	4	-	-
Course Language		Turkish
Course Coordinator		Emel Önder Karaoğlu
Course Objectives		Course objectives are as follows: 1. To give perspective about the importance of visual merchandising 2. To give information about the ways and methods for an effective visual merchandising 3. To give information about related areas of visual merchandising
Course Description		This course focuses on the ways and methods which are employed to help retailers to be different, individualistic, unique; how to stand out in the crowd; how to make a lasting impression, so far as visual presentation of their products are concerned. In doing so, the effective use of the ways and methods will be disscussed based on what is right and fitting for the retailer, the brand, and the product offer.
Course Outcomes		Students who pass this course will have the following knowledge and abilities: I. Technical knowledge about the ways and methods for an effective visual merchandising II. Ability to comparatively evaluate and discuss the visual merchandising cases for different companies, brands, and products. III. General knowledge about related areas of visual merchandising IV. General knowledge about career opportunities in visual merchandising
Pre-requisite(s)		-
Required Facilities		-
Other		-
Textbook		Pegler, Martin M., (2012)., “Visual Merchandising and Display”, Fairchild Publishing, New York
Other References		1. Bell, J. And Ternus K.,(2012), “Silent Selling: Best Practices and Effective Strategies in Visual Merchandising”, Fairchild Publishing, New York 2. Morgan, T., (2011), “Visual Merchandising”, Laurence King Publishing, London

Courses

Help

About