ISL 353E - Pazarlama

Dersin Amaçları

The major objective of this introductory course is to provide a broad understanding of marketing methods and strategies. The students will be introduced basic concepts and principles of marketing and encouraged to acquire perspectives for creating innovative marketing strategies. Also, students will develop the ability to apply marketing concepts to several business situations and demonstrate effective written and oral communication skills by analyzing businesses are among the objectives of this course.

Dersin Tanımı

The major objective of this introductory course is to provide a broad understanding of marketing methods and strategies. The students will be introduced basic concepts and principles of marketing and encouraged to acquire perspectives for creating innovative marketing strategies. Also, students will develop the ability to apply marketing concepts to several business situations and demonstrate effective written and oral communication skills by analyzing businesses are among the objectives of this course.