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Dersin Bilgileri

Dersin Adı
Türkçe Pazarlama
İngilizce Marketing
Dersin Kodu
ISL 353E Kredi Ders
(saat/hafta)
Uygulama
(saat/hafta)
Labratuvar
(saat/hafta)
Dönem -
3 - - -
Dersin Dili İngilizce
Dersin Koordinatörü Elif Karaosmanoğlu
Dersin Amaçları The major objective of this introductory course is to provide a broad understanding of marketing methods and strategies. The students will be introduced basic concepts and principles of marketing and encouraged to acquire perspectives for creating innovative marketing strategies. Also, students will develop the ability to apply marketing concepts to several business situations and demonstrate effective written and oral communication skills by analyzing businesses are among the objectives of this course.
Dersin Tanımı The major objective of this introductory course is to provide a broad understanding of marketing methods and strategies. The students will be introduced basic concepts and principles of marketing and encouraged to acquire perspectives for creating innovative marketing strategies. Also, students will develop the ability to apply marketing concepts to several business situations and demonstrate effective written and oral communication skills by analyzing businesses are among the objectives of this course.
Dersin Çıktıları The major objective of this introductory course is to provide a broad understanding of marketing methods and strategies. The students will be introduced basic concepts and principles of marketing and encouraged to acquire perspectives for creating innovative marketing strategies. Also, students will develop the ability to apply marketing concepts to several business situations and demonstrate effective written and oral communication skills by analyzing businesses are among the objectives of this course.
Önkoşullar
Gereken Olanaklar
Diğer
Ders Kitabı Principles of Marketing by Kotler and Armstrong Pearson/Prentice Hall 15th edition; ISBN 9780273752509.
Diğer Referanslar
 
 
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