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Dersin Haftalık Planı

Hafta Konu
1 06/07.02 1 Introduction: Strategy, Strategic Management Process
13/14.02 2 External Analysis: International, national and industry level
20/21.02 3 Internal Analysis: Resources, Assets, Capabilities
27.02/28.02 4 SWOT Analysis-TOWS Matrix; Corporate level strategy
05/06.03 5 Corporate level strategy: Direction Setting & Portfolio Management
12/13.03 6 Corporate level strategy: Parenting & Market entry options (contd.)
19/20.03 7 Business level strategy: generic competitive strategy
26/27.03 8 Mid-term
02/03.04 9 Case Study
09/10.04 10 Case study solution
16/17.04 11 Case Study Phase I
23/24.04 12 Off week!
30/01.04/05 13 Case Study Phase I (continued)
07/08.05 14 Case Study Phase II
 
 
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