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Dersin Bilgileri

Dersin Adı
Türkçe Stratejik Yönetim
İngilizce Strategic Management
Dersin Kodu
MBA 510E Kredi Ders
(saat/hafta)
Uygulama
(saat/hafta)
Labratuvar
(saat/hafta)
Dönem 2
4 4 - -
Dersin Dili İngilizce
Dersin Koordinatörü Mehmet Erçek
Dersin Amaçları The objective of this course is to discuss the theoretical and practical implementations of the strategic management process so that students will learn to sustain competitive advantage of corporations and improve their organization’s performance.
Dersin Tanımı The course introduces the strategic management process, the role of top management team in the process and how strategic planning is operationalized in various ways, develops a risk based external and internal analysis framework, implements SWOT and TOWS, reviews generic strategy development at the corporate and business levels as well as underlines why and how firms employ such strategies via examples.Uses cases to help develop students in the strategic planning and reporting cycle.
Dersin Çıktıları Integrating management experience with the knowledge gained from management field via combining the knowledge from other disciplines, comprehending the interdisciplinary interactions, conducting interdisciplinary research, and creating new types of knowledge

Detecting complex problems in certain areas within the field, collecting and analyzing data in order to fix these problems, developing strategic approaches and solutions by using research methods and conceptual knowledge, which are unique to the field
Önkoşullar
Gereken Olanaklar
Diğer
Ders Kitabı Wheelen, T.L., Hunger, J.D. (2011) Strategic Management and Business Policy. 13th ed. Prentice Hall: Upper Saddle River; N.J.
Diğer Referanslar
 
 
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