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Dersin Bilgileri

Dersin Adı
Türkçe Pazarlama Yönetimi
İngilizce Marketing Management
Dersin Kodu
MBA 511E Kredi Ders
(saat/hafta)
Uygulama
(saat/hafta)
Labratuvar
(saat/hafta)
Dönem 1
3 3 - -
Dersin Dili İngilizce
Dersin Koordinatörü Elif Karaosmanoğlu
Dersin Amaçları The main objective of the course is to teach you how to apply your knowledge and ability when evaluating marketing problems as a manager. Thus, you are expected to leave the course with the ability to analyze the marketing and business environment in which an organization is operating, to determine major opportunities and problems facing the organization, to develop a creative set of marketing strategies and to select the most appropriate ones for the organization. To understand and apply some major marketing concepts, to improve your familiarity with marketing knowledge, practice and terminology, and to provide you a forum for presenting and defending your own recommendations are also among the objectives of this course.
Dersin Tanımı The main objective of the course is to teach you how to apply your knowledge and ability when evaluating marketing problems as a manager. Thus, you are expected to leave the course with the ability to analyze the marketing and business environment in which an organization is operating, to determine major opportunities and problems facing the organization, to develop a creative set of marketing strategies and to select the most appropriate ones for the organization. To understand and apply some major marketing concepts, to improve your familiarity with marketing knowledge, practice and terminology, and to provide you a forum for presenting and defending your own recommendations are also among the objectives of this course.
Dersin Çıktıları The main objective of the course is to teach you how to apply your knowledge and ability when evaluating marketing problems as a manager. Thus, you are expected to leave the course with the ability to analyze the marketing and business environment in which an organization is operating, to determine major opportunities and problems facing the organization, to develop a creative set of marketing strategies and to select the most appropriate ones for the organization. To understand and apply some major marketing concepts, to improve your familiarity with marketing knowledge, practice and terminology, and to provide you a forum for presenting and defending your own recommendations are also among the objectives of this course.
Önkoşullar
Gereken Olanaklar
Diğer
Ders Kitabı KOTLER, P. and KELLER, A. (2015), A Framework for Marketing Management, 6th Edition, Global Edition, Pearson.
KOTLER, P. and KELLER, A. (2016), Marketing Management, 15th Edition, Prentice Hall (as supporting material)
Diğer Referanslar
 
 
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