Dersin Bilgileri

Dersin Adı	Türkçe	Pazarlama Yönetimi
	İngilizce	Marketing Management
Dersin Kodu	MBA 511E	Kredi	Ders (saat/hafta)	Uygulama (saat/hafta)	Labratuvar (saat/hafta)
Dönem	1	3	3	-	-
Dersin Dili		İngilizce
Dersin Koordinatörü		Elif Karaosmanoğlu
Dersin Amaçları		The main objective of the course is to teach you how to apply your knowledge and ability when evaluating marketing problems as a manager. Thus, you are expected to leave the course with the ability to analyze the marketing and business environment in which an organization is operating, to determine major opportunities and problems facing the organization, to develop a creative set of marketing strategies and to select the most appropriate ones for the organization. To understand and apply some major marketing concepts, to improve your familiarity with marketing knowledge, practice and terminology, and to provide you a forum for presenting and defending your own recommendations are also among the objectives of this course.
Dersin Tanımı		The main objective of the course is to teach you how to apply your knowledge and ability when evaluating marketing problems as a manager. Thus, you are expected to leave the course with the ability to analyze the marketing and business environment in which an organization is operating, to determine major opportunities and problems facing the organization, to develop a creative set of marketing strategies and to select the most appropriate ones for the organization. To understand and apply some major marketing concepts, to improve your familiarity with marketing knowledge, practice and terminology, and to provide you a forum for presenting and defending your own recommendations are also among the objectives of this course.
Dersin Çıktıları		The main objective of the course is to teach you how to apply your knowledge and ability when evaluating marketing problems as a manager. Thus, you are expected to leave the course with the ability to analyze the marketing and business environment in which an organization is operating, to determine major opportunities and problems facing the organization, to develop a creative set of marketing strategies and to select the most appropriate ones for the organization. To understand and apply some major marketing concepts, to improve your familiarity with marketing knowledge, practice and terminology, and to provide you a forum for presenting and defending your own recommendations are also among the objectives of this course.
Önkoşullar
Gereken Olanaklar
Diğer
Ders Kitabı		KOTLER, P. and KELLER, A. (2015), A Framework for Marketing Management, 6th Edition, Global Edition, Pearson. KOTLER, P. and KELLER, A. (2016), Marketing Management, 15th Edition, Prentice Hall (as supporting material)
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