EUT 343E - Typography

Course Objectives

1. The history of typography
2. Press technologies and typography
3. Typography and communication
4. Brand, logotype and product design

Course Description

The history of typography, Basic font designs, Press technologies and typography,
Typography and communication, Daily life and typography, Ethnography on daily life and typography, Design sketc on ethnographic research on daily life and typography, The relation between product and graphic design, Brand, logotype and product design, Logotype and brand relation, Logotype and brand relation case studies, Research on product logo design, Product logo design, Corporate Identity