Course Information

Course Name	Turkish	Tüketici Davranışı
	English	Consumer Behavior
Course Code	ENT 345E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	5	2	1	2	-
Course Language		English
Course Coordinator		Ekrem Cem Alppay
Course Objectives		1. Understanding the consumer in its environmental and cultural context of consumption. 2. Understanding social class, status, family and household influences. 3. Learning consumer decision processes and behaviour. 4. Research on diffusion of innovations. 5. Examining the relationship between consumption and ethical responsibility.
Course Description		Understanding the Consumer. Environmental Influences, The cultural Context of Consumption, Social Class and Status, Family and Household Influences, Situational Influences, Individual Differences, Motivation, Knowledge, Attitudes, Personality, Values and Lifestyle, Psychological Processes, Information Processing, Learning, Consumer Decision Processes and Behavior, Retailing, Demographic Analysis of Consumer Trends, Diffusion of Innovations, Ethical Responsibilities.
Course Outcomes		ents who pass the course will be able to: 1. Understand consumer better and learn how to estimate the behaviour. 2. Understand the consumer in its environmental and cultural context of consumption. 3. Understand social class, status, family and household influences. 4. Learn the consumer decision processes and behaviour. 5. Conduct a research on diffusion of innovations. 6. Learns the relationship between consumption and ethical responsibility.
Pre-requisite(s)
Required Facilities
Other
Textbook		Engel, J.F., Blackwell, R. D., Miniard, P.W, (1993). Consumer Behavior, The Dryden Press.
Other References		Warner, W. L., and Lunt, P.S., (l963). The Social Life of a Modern Community. Blackwell, R. D., Talarzyk, W., Engel, J., (l990). Contemporary Cases in Consumer Behavior, Dryden Press. Peters, T., Waterman, R. F., (1982). In Search of Excellence, Random House. Rapp, S., and Collins, T., (1990). The Great Marketing Turn-around, Prentice Hall Inc.

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