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END 434E - Intro.to Strategic Management

Course Objectives

1. To present the basics of strategic management
2. To explicate the relationship between strategic management process and key organizational outcomes –physical product/service components, financial outputs, sustainable internal and external customer satisfaction, 3. To enable students to acquire theoretical and practical methods and know-how of the strategic management process.

Course Description

External environment analysis, competitive analysis, analysis of internal resources and capabilities, development of strategies, corporate level strategy, business level strategy, delivery of innovation and added value, case studies

Course Coordinator
Gaye Karaçay Aydın
Course Language
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