Course Information

Course Name	Turkish	Stratejik Yönetimin Temelleri
	English	Intro.to Strategic Management
Course Code	END 434E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	8	3	3	-	-
Course Language		English
Course Coordinator		Gaye Karaçay Aydın
Course Objectives		1. To present the basics of strategic management 2. To explicate the relationship between strategic management process and key organizational outcomes –physical product/service components, financial outputs, sustainable internal and external customer satisfaction, 3. To enable students to acquire theoretical and practical methods and know-how of the strategic management process.
Course Description		External environment analysis, competitive analysis, analysis of internal resources and capabilities, development of strategies, corporate level strategy, business level strategy, delivery of innovation and added value, case studies
Course Outcomes		Students who successfully complete this course; I. Know the strategic management concepts II. Understand the strategic management process III. Distinguish basic business strategies and implementation principles IV. Conduct internal and external environment analysis V. Create plans and programs for corporate, competitive and functional strategies VI. Solve complex problems with effective communication and coordination in team work
Pre-requisite(s)		END 323/END 431/END 431E
Required Facilities
Other
Textbook		Robert M. Grant , Contemporary Strategy Analysis, WILEY, 9th Edition, 2016
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