ISL 353E - Marketing

Course Objectives

1. To provide a broad understanding of marketing methods and strategies,
2. To provide perspectives for creating innovative marketing strategies,
3. To give the ability to apply marketing concepts to several business situations and demonstrate
effective written and oral communication skills by analyzing businesses.

Course Description

This introductory course is designed to introduce the basic concepts of marketing which will enlarge the students’ understanding of different market structures and the forces operating in these markets. As the market forces are very dynamic, the companies in this dynamic environment must find solutions and design strategies in order to survive in the marketplace. The principles of these strategies are the main topics of this course.