Course Information

Course Name	Turkish	Pazarlama
	English	Marketing
Course Code	ISL 353E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	1	3	3	-	-
Course Language		English
Course Coordinator		Adnan Veysel Ertemel Adnan Veysel Ertemel
Course Objectives		1. To provide a broad understanding of marketing methods and strategies, 2. To provide perspectives for creating innovative marketing strategies, 3. To give the ability to apply marketing concepts to several business situations and demonstrate effective written and oral communication skills by analyzing businesses.
Course Description		This introductory course is designed to introduce the basic concepts of marketing which will enlarge the students’ understanding of different market structures and the forces operating in these markets. As the market forces are very dynamic, the companies in this dynamic environment must find solutions and design strategies in order to survive in the marketplace. The principles of these strategies are the main topics of this course.
Course Outcomes		Students who pass the course will be able to: I. understand the historical evolution of the concepts of marketing and marketing management and their impact to the company, II. analyze social, economic and legal environments as the indicators of market conditions, III. know about the marketing information system required in marketing management processes, IV. examine the effects of consumer and organizational buyer behaviors on marketing strategies, V. know about the effective usage of company resources on such areas as product development, pricing, distribution and marketing communication and determine the most appropriate alternative, VI. understand the effects of marketing management on both the market mechanism and the society, to embrace social responsibility and ethical insight, VII. determine, analyze and offer solutions to marketing problems faced by the companies, VIII. work as a team, cooperate and communicate with team members.
Pre-requisite(s)		N/A
Required Facilities
Other
Textbook		Kotler, P. and G. Armstrong (2012), Principles of Marketing, 14th Global Edition, Prentice-Hall
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