END 433E - Marketing and Sales Management

Course Objectives

To provide essential elements of a marketing orientation; major concepts and principles of marketing and sales management; and, basic models of buyer behavior and their implications for marketing strategy and decisions; be able to apply marketing principles across a wide range of markets and cultures.

Course Description

To provide essential elements of a marketing orientation; major concepts and principles of marketing and sales management; and, basic models of buyer behavior and their implications for marketing strategy and decisions; be able to apply marketing principles across a wide range of markets and cultures.