Course Information

Course Name	Turkish	Pazarlama ve Satış Yönetimi
	English	Marketing and Sales Management
Course Code	END 433E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	7	3	3	-	-
Course Language		English
Course Coordinator		Metin Teberler
Course Objectives		To provide essential elements of a marketing orientation; major concepts and principles of marketing and sales management; and, basic models of buyer behavior and their implications for marketing strategy and decisions; be able to apply marketing principles across a wide range of markets and cultures.
Course Description		To provide essential elements of a marketing orientation; major concepts and principles of marketing and sales management; and, basic models of buyer behavior and their implications for marketing strategy and decisions; be able to apply marketing principles across a wide range of markets and cultures.
Course Outcomes		I. Define and apply the key concepts of marketing and sales II. Evaluate a basic marketing and sales plan and then, develop strategies accordingly.
Pre-requisite(s)
Required Facilities
Other
Textbook		Kotler P. & Armstrong, G. Principles of Marketing Management (2006 or newer) Principles of Marketing Management., 11th ed., Prentice Hall.
Other References		Jobber, D. & Lancaster, G. (2000 or newer) Selling and Sales Management, 5th ed., Financial Times and Prentice Hall.