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Course Information

Course Name
Turkish Pazarlama ve Satış Yönetimi
English Marketing and Sales Management
Course Code
END 433E Credit Lecture
(hour/week)
Recitation
(hour/week)
Laboratory
(hour/week)
Semester 7
3 3 - -
Course Language English
Course Coordinator Metin Teberler
Course Objectives To provide essential elements of a marketing orientation; major concepts and principles of marketing and sales management; and, basic models of buyer behavior and their implications for marketing strategy and decisions; be able to apply marketing principles across a wide range of markets and cultures.
Course Description To provide essential elements of a marketing orientation; major concepts and principles of marketing and sales management; and, basic models of buyer behavior and their implications for marketing strategy and decisions; be able to apply marketing principles across a wide range of markets and cultures.
Course Outcomes I. Define and apply the key concepts of marketing and sales
II. Evaluate a basic marketing and sales plan and then, develop strategies accordingly.
Pre-requisite(s)
Required Facilities
Other
Textbook Kotler P. & Armstrong, G. Principles of Marketing Management (2006 or newer) Principles of Marketing Management., 11th ed., Prentice Hall.
Other References Jobber, D. & Lancaster, G. (2000 or newer) Selling and Sales Management, 5th ed., Financial Times and Prentice Hall.
 
 
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