Course Weekly Lecture Plan

Week	Topic
1	Wk 1 (Sep 15) - Intro to the Course and Main Requirements, Fundamental Issues in Marketing (the Marketing Concept and Marketing Management Process), Customer Satisfaction and Marketing Strategy
2	Wk 2 (Sep 29) - Fundamental Issues in Marketing (the Marketing Concept and Marketing Management Process), Customer Satisfaction and Marketing Strategy
3	Wk 3 (Oct 6) - Customer Satisfaction and Marketing Strategy, Managing Marketing Information, the Marketing Environment, Discussion of the Sample Cases, Forming Case and Project Groups
4	Wk 4 (Oct 13) - Managing Marketing Information, the Marketing Environment, Consumer & Business Markets and Buying Behavior, Discussion of the Sample Cases, Forming Case and Project Groups
5	Wk 5 (Oct 20) - Consumer & Business Markets and Buying Behavior; Segmentation, Targeting, and Positioning, Assigned Weekly Case
6	Wk 6 (Oct 27) - Segmentation, Targeting, and Positioning; Product, Services and Branding Strategies, Assigned Weekly Case
7	Wk 7 (Nov 3) - Product, Services and Branding Strategies, Assigned Weekly Case, Submission of the Term Project Outlines
8	Wk 8 (Nov 10) - MIDTERM EXAM
9	Wk 9 (Nov 17) - New Product Development & Product Life-Cycle Strategies, Competition, Assigned Weekly Case
10	Wk 10 (Nov 24) - Competition, Pricing Considerations and Strategies, Assigned Weekly Case
11	Wk 11 (Dec 1) - Sectoral Participation - UNILEVER Presentation (6P – Marketing Plan)
12	Wk 12 (Dec 8) - Integrated Marketing Communications Strategy, Sales Management, Assigned Weekly Case, INITIAL SUBMISSION OF TERM PROJECTS
13	Wk 13 (Dec 15) - Globalization and E-marketing, Assigned Weekly Case // Review of the Course // Evaluation of Term Projects
14	Wk 14 (Dec 22) - Assigned Weekly Case // FINAL SUBMISSION OF TERM PROJECTS // Review of the Course before Final Exam

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