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ISL 344E - Strategic Manage. for Engin.

Course Objectives

The objective of this course is
1. To explicate the relationship between strategic management process and key organizational outcomes –physical product/service components, financial outputs, sustainable internal and external customer satisfaction-,
2. To enable students understand both the theoretical and practical implementations of the strategic management process in various technological settings and make them devise and implement strategies accordingly.

Course Description

Strategic management processes and tools, such as external environment analysis, competitive analysis, analysis of internal resources and capabilities, development of strategies, corporate level strategy formulation, business level strategy formulation, delivery of innovation and added value are implemented via team based case studies.

Course Coordinator
Mehmet Erçek
Course Language
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