Course Information

Course Name	Turkish	Mühendisler için Stratejik Yönetim
	English	Strategic Manage. for Engin.
Course Code	ISL 344E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	2	3	3	-	-
Course Language		English
Course Coordinator		Mehmet Erçek
Course Objectives		The objective of this course is 1. To explicate the relationship between strategic management process and key organizational outcomes –physical product/service components, financial outputs, sustainable internal and external customer satisfaction-, 2. To enable students understand both the theoretical and practical implementations of the strategic management process in various technological settings and make them devise and implement strategies accordingly.
Course Description		Strategic management processes and tools, such as external environment analysis, competitive analysis, analysis of internal resources and capabilities, development of strategies, corporate level strategy formulation, business level strategy formulation, delivery of innovation and added value are implemented via team based case studies.
Course Outcomes		Students who will successfully complete this course will be able I. To integrate their multi-disciplinary expertise that they have accumulated throughout their Engineering Management education on production, finance, management, marketing, economy and law, II. To acquire key capabilities geared to understand and deploy modern strategic management tools/techniques and concepts, which enable them to make strategic decisions for increasing the survival capacities of organizations.
Pre-requisite(s)		3rd year students
Required Facilities
Other
Textbook		• Wheelen, T. and Hunger, J.D. (2010), Strategic Management and Business Policy, 13th ed. Pearson. • Thompson, A., Strickland, A.J., and Gamble, J. (2007) Crafting and Executing Strategy, 16th ed. McGraw Hill.
Other References

Courses

Help

About