Course Information

Course Name	Turkish	Petroleum Fuels Market&Segment
	English	Petroleum Fuels Market&Segment
Course Code	PET 487E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	-	3	3	-	-
Course Language		English
Course Coordinator		Ömer İnanç Türeyen
Course Objectives		The main aim of this course is to provide students with basic understanding of the petroleum products and how do they are derived and how do they are segmented in business environment . How a detailed segmentation of the products are made ,what are basics principles of segmentation and who will lead such team in an organizations .Some important factors to be identified relevant to petroleum product commercial business foundation. How a field of petroleum business if or not attractive would be determined .Functions of Energy Regulatory Board are detailed applicable to petroleum products are explained. Secondly ,to equipe with all relevant knowledge needed by an engineer to create a marketing and professional edge against counterparts .
Course Description		This course aims to get basic products derived from petroleum and their market perspectives and that of segmenting the products namely fuels .This course is primarily designed for the students from 5 th semester and upwards .It is highly recommended for 7 and 8 semester students before they leave the department as young professionals. This course will provide these young engineers with the basic understanding of what they would deal with as they begin their professional life in working environment. Further, the fields dealt with professional institutions and International market tools i.e. Platt’s ,EPDK and relevant terminologies and their applications in business are discussed
Course Outcomes		When this lecture is successfully resumed it enables the followings: I. Petroleum products and how do they are derived, II. how do they are segmented step –by –step approach, III-solidifies understanding of fuels market and their handling, IV. gives insight to the basic needs and demands of end users , V. gap analysis and market mapping ,segmentation team set up and ,introducing new products, VI. why we buy ,how we buy ,when we buy,what we buy ,critical factors influencing end users’ benefit,advantages gained, VII-understanding of factors which are critical for petroleum products handlings and setting up businesses. VIII-whether a market is attractive or not evaluated thro different processing on date and infrastructures and relevant factors, IX. world market perspective , behavoir and decision making tools used in World business transactions, i.e platts European publications, EPDK regulations,ICIS price publications, X. in addition to above all ,how to set up a business and become a businessman in this sector.
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