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MHN 519E - Strategic Management

Course Objectives

To broaden students’ general knowledge about strategic thinking, planning, & strategic options,
To help students understand fundamentals of strategic analyses like PEST, SWOT, Value Chain, Strategic group, etc.
To improve students’ skills in recognizing and conceptualizing problems pertaining to strategic management.

Course Description

Strategic management course deals with corporate level top management decision concepts suc as strategic intent, strateegic analyses, strategic planning, positioning, resource management, strategic control, etc.

Course Coordinator
Lutfihak Alpkan
Course Language
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