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HGP 521 - Apparel merchandising

Course Objectives

1. To provide knowledge on fundamental concepts and strategies of apparel merchandising,
2. To provide knowledge about global markets for apparel retail and fashion and market characteristics
3. To gain abilities of controlling merchandise budgets, and developing costing and pricing strategies.
4. To gain abilities of planning and presenting product assortments and controlling a successful merchandising process,

Course Description

Evolution of merchandising in the apparel industry. Stages and processes of apparel merchandising. Information, communication, design technologies in apparel merchandising. Market knowledge. Global markets and market dynamics for apparel retail and fashion industries, analyzing apparel retail markets, consumers and competitors. Apparel merchandising perspectives and strategies on pricing. Costing principles and strategies. Merchandise planning. Apparel merchandise planning. Application for planning and controlling merchandise budgets and merchandise assortments.

Course Coordinator
Canan Sarıçam
Course Language
Turkish
 
 
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