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Course Information

Course Name
Turkish Hazır Giyim ve Ticareti
English Apparel merchandising
Course Code
HGP 521 Credit Lecture
Semester 1
3 3 - -
Course Language Turkish
Course Coordinator Canan Sarıçam
Course Objectives 1. To provide knowledge on fundamental concepts and strategies of apparel merchandising,
2. To provide knowledge about global markets for apparel retail and fashion and market characteristics
3. To gain abilities of controlling merchandise budgets, and developing costing and pricing strategies.
4. To gain abilities of planning and presenting product assortments and controlling a successful merchandising process,
Course Description Evolution of merchandising in the apparel industry. Stages and processes of apparel merchandising. Information, communication, design technologies in apparel merchandising. Market knowledge. Global markets and market dynamics for apparel retail and fashion industries, analyzing apparel retail markets, consumers and competitors. Apparel merchandising perspectives and strategies on pricing. Costing principles and strategies. Merchandise planning. Apparel merchandise planning. Application for planning and controlling merchandise budgets and merchandise assortments.
Course Outcomes tudents who passed the course will ;
I. Have a knowledge on modern apparel merchandising,
II. Have a knowledge on apparel product development and planning,
III. Have an ability of developing a company strategy, design and business goals,
IV. Have an ability of anayzing and managing market knowledge for merchandising apparel and fashion products.
V. Have an understanding of merchandising principles and strategies on costing and pricing.
VI. Have an ability to prepare a line development for an apparel retailer.
Pre-requisite(s) -
Required Facilities Computer, internet
Textbook 1. Vecchi, A., Buckley, C. (2016)., “Handbook of research on global fashion management and merchandising”, Hershey, Pennsylvania
2. Clark, J., (2015)., Fashion Merchandising: principles and practice, Palgrave Macmillan, London
3. Regan, C. L., (2008).,“Apparel Product Design and Merchandising Strategies”, Upper Saddle River, Pearson Prentice Hall, New Jersey
4. Rosenau, Jeremy A, (2006), “Apparel Merchandising : The Line Starts Here”, Fairchild Publications
5. Halepete, J.(2011), “Retailing in Emerging Markets”, Fairchild Books,USA.
6. Grose, V., (2012), “Fashion Merchandising”, AVA Publishing, Switzerland.
Other References
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