Course Information

Course Name	Turkish	Servis Tasarımı
	English	Service Design
Course Code	ENT 501E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	-	3	3	-	-
Course Language		English
Course Coordinator		Gülname Turan
Course Objectives		to provide the specific processes, tools and approaches required in service design to refine the design skills of students who have already acquired experience in the design sector, to enhance the basic skills of students with a background in other disciplines by furnishing them with theoretical knowledge and practical experience in service design, to develop capabilities that specifically involve the design of services, to develop specific skills for innovating the sense and meaning of services.
Course Description		Theories of service concept and diversity, current framework and culture of service design, basic approaches and methods in service design processes, components of service design, value creation, innovation in service design, position and role of service design in different layers, examination of good examples, a service design project with a system and social impact approach.
Course Outcomes		Students who successfully complete the course can; Understand people needs and behaviours regarding services, and interpret, contemporary changes within society, Act in teams managing service conception, design and development, Handle the complexity of designing a service, Analyse complex interactions to construct a user-centred vision, Design effective solutions, processes and experiences regarding service design, Prototype services, Use specific service design tools and manage redesign.
Pre-requisite(s)		none
Required Facilities		Use of computer
Other
Textbook		Blomberg, J., Darrah, C. (2015). An Anthropology of Services: Toward a Practice Approach to Designing Services. Morgan & Claypool Publishers Curedale, R. (2012). Service Design : 250 Essential Methods / Robert Curedale – LA: Design Community College. Stickdorn, M. and J. Schneider, Eds. (2011). This is Service Design Thinking. Amsterdam, BIS.
Other References		Morelli, N., Götzen, A., Simeone, L. (2021). Service Design Capabilites. Springer, Switzerland AG.

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