MTZ 534 - Communication in Construction

Course Objectives

1.To improve students' communication and conflict resolution skills in business environment
2.To teach marketing strategies in relation to architecture
3.To keep clients for future business
4.To introduce elements of corporate identity

Course Description

Defining communication, importance of communication, communication process, levels of communication and models; Interpersonal communication and group communication; Organizational communication; Communication patterns in the construction industry; Marketing basics for architects; Organizational communication standards, Persuasion and persuasive communication; Meeting management; Conflict management; Causes and solutions to the conflict in the construction sector; Corporate identity