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Course Information

Course Name
Turkish Girişimcilik
English Entrepreneurship
Course Code
MBA 534E Credit Lecture
(hour/week)
Recitation
(hour/week)
Laboratory
(hour/week)
Semester -
4 - - -
Course Language English
Course Coordinator Mehmet Erçek
Course Objectives To found a scalable startup and develop business models to systematically build such startups.
Course Description Building on the business model canvas components, the course covers development of the product-market fit, construction of acquisition, delivery and retention channel frameworks and establishment of critical resources and capabilities.
Course Outcomes Students who take the course are able to
found new scalable entrepreneurial firms by iteratively modelling their ideas,
complete feasibility analyses related to new business opportunities either initiated as a startup or developed within existing businesses.
Pre-requisite(s) none
Required Facilities
Other
Textbook Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Business.
Dorf, R. C., & Byers, T. H. (2004). MP: Technology Ventures: From Idea to Enterprise. McGraw-Hill.
Osterwalder, A. and Pigneur, Y. 2010. Business Model Generation, Wiley.
Other References
 
 
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