Course Information

Course Name	Turkish	Girişimcilik
	English	Entrepreneurship
Course Code	MBA 534E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	-	4	-	-	-
Course Language		English
Course Coordinator		Mehmet Erçek
Course Objectives		To found a scalable startup and develop business models to systematically build such startups.
Course Description		Building on the business model canvas components, the course covers development of the product-market fit, construction of acquisition, delivery and retention channel frameworks and establishment of critical resources and capabilities.
Course Outcomes		Students who take the course are able to found new scalable entrepreneurial firms by iteratively modelling their ideas, complete feasibility analyses related to new business opportunities either initiated as a startup or developed within existing businesses.
Pre-requisite(s)		none
Required Facilities
Other
Textbook		Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Business. Dorf, R. C., & Byers, T. H. (2004). MP: Technology Ventures: From Idea to Enterprise. McGraw-Hill. Osterwalder, A. and Pigneur, Y. 2010. Business Model Generation, Wiley.
Other References