Course Information

Course Name	Turkish	Stratejik İnternet Pazarlama Yönetimi
	English	Strategic Internet Marketing
Course Code	MBA 546E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	3	3	3	-	-
Course Language		English
Course Coordinator		Elif Karaosmanoğlu
Course Objectives		Internet is reshaping the field of marketing in many ways and providing companies a new business environment. This introductory course is designed to discuss the role of Internet in establishing and maintaining effective relationship with stakeholders and to introduce the basic concepts of e-marketing and e-commerce. This course also provides deep insights about e-marketing mix and e-business models. Specifically, it aims; 1. To provide a broad understanding of e-marketing methods and strategies, 2. To provide perspectives for creating innovative marketing strategies within online environment, 3. To give the ability to formulate e-marketing models and e-marketing strategies.
Course Description		Internet is reshaping the field of marketing in many ways and providing companies a new business environment. This introductory course is designed to discuss the role of Internet in establishing and maintaining effective relationship with stakeholders and to introduce the basic concepts of e-marketing and e-commerce. This course also provides deep insights about e-marketing mix and e-business models. Specifically, it aims; 1. To provide a broad understanding of e-marketing methods and strategies, 2. To provide perspectives for creating innovative marketing strategies within online environment, 3. To give the ability to formulate e-marketing models and e-marketing strategies.
Course Outcomes		Internet is reshaping the field of marketing in many ways and providing companies a new business environment. This introductory course is designed to discuss the role of Internet in establishing and maintaining effective relationship with stakeholders and to introduce the basic concepts of e-marketing and e-commerce. This course also provides deep insights about e-marketing mix and e-business models. Specifically, it aims; 1. To provide a broad understanding of e-marketing methods and strategies, 2. To provide perspectives for creating innovative marketing strategies within online environment, 3. To give the ability to formulate e-marketing models and e-marketing strategies.
Pre-requisite(s)
Required Facilities
Other
Textbook		Chaffey, Dave and Ellis-Chadwick, Fiona (2019), Digital Marketing, Pearson Education Limited; 7th edition. Strauss, Judy and Frost, Raymond (2015), E-marketing, Routledge; 7th edition. Wendy W. Moe, David A. Schweidel (2014), Social media intelligence, New York: Cambridge University Press.
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