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Dersin Haftalık Planı

Hafta Konu
1 WEEK LECTURES CASES
1
20/09Defining Marketing for the 21st Century
Form your case groups and inform Res. Assist. F. Hilal Ergen Keleş about which dates you would like to choose!!! Otherwise, we will do it on your behalf and you won’t be able to change it.
2
27/09Gathering Information and Scanning the Environment
Conducting Marketing Research and Forecasting Demand
3
04/10 Analyzing Consumer and Business Markets Case 1 – SAT&CO

4
11/10 Dealing with the Competition
Developing Marketing Strategies and Plans Case 2 – Cola Wars
5
18/10 Identifying Market Segments and Targets
6
25/10 Brand Management Case 3 - Heineken N.V.: Global Branding
7
01/11 Midterm
8
08/11 Term Break
9
15/11 Setting Product Strategy Case 4 - Apple Case 5 - Marvel Enterprise
10
22/11 Developing Pricing Strategies and Programs Case 6 – Starbucks Case 7 - Google
11
29/11 Distribution - Retailing, Wholesaling and Logistics Case 8 – 7/Eleven Case 9 - Zara
12
06/12 Integrated Marketing Communications:
Advertising, Sales Promotions, Events, Public Relations
13
13/12 Integrated Marketing Communications: New Media Case 10 - Adidas
14
20/12 Final Project Presentations
15
27/12 Final Project Presentations
 
 
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