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Neredeyim: Ninova / Dersler / Sosyal Bilimler Enstitüsü / MBA 546E / Dersin Bilgileri
 

Dersin Bilgileri

Dersin Adı
Türkçe Stratejik İnternet Pazarlama Yönetimi
İngilizce Strategic Internet Marketing
Dersin Kodu
MBA 546E Kredi Ders
(saat/hafta)
Uygulama
(saat/hafta)
Labratuvar
(saat/hafta)
Dönem 3
3 3 - -
Dersin Dili İngilizce
Dersin Koordinatörü Elif Karaosmanoğlu
Dersin Amaçları Internet is reshaping the field of marketing in many ways and providing companies a new business environment. This introductory course is designed to discuss the role of Internet in establishing and maintaining effective relationship with stakeholders and to introduce the basic concepts of e-marketing and e-commerce. This course also provides deep insights about e-marketing mix and e-business models. Specifically, it aims;

1. To provide a broad understanding of e-marketing methods and strategies,
2. To provide perspectives for creating innovative marketing strategies within online environment,
3. To give the ability to formulate e-marketing models and e-marketing strategies.
Dersin Tanımı Internet is reshaping the field of marketing in many ways and providing companies a new business environment. This introductory course is designed to discuss the role of Internet in establishing and maintaining effective relationship with stakeholders and to introduce the basic concepts of e-marketing and e-commerce. This course also provides deep insights about e-marketing mix and e-business models. Specifically, it aims;

1. To provide a broad understanding of e-marketing methods and strategies,
2. To provide perspectives for creating innovative marketing strategies within online environment,
3. To give the ability to formulate e-marketing models and e-marketing strategies.
Dersin Çıktıları Internet is reshaping the field of marketing in many ways and providing companies a new business environment. This introductory course is designed to discuss the role of Internet in establishing and maintaining effective relationship with stakeholders and to introduce the basic concepts of e-marketing and e-commerce. This course also provides deep insights about e-marketing mix and e-business models. Specifically, it aims;

1. To provide a broad understanding of e-marketing methods and strategies,
2. To provide perspectives for creating innovative marketing strategies within online environment,
3. To give the ability to formulate e-marketing models and e-marketing strategies.
Önkoşullar
Gereken Olanaklar
Diğer
Ders Kitabı Chaffey, Dave and Ellis-Chadwick, Fiona (2019), Digital Marketing, Pearson Education Limited; 7th edition.
Strauss, Judy and Frost, Raymond (2015), E-marketing, Routledge; 7th edition.
Wendy W. Moe, David A. Schweidel (2014), Social media intelligence, New York: Cambridge University Press.
Diğer Referanslar
 
 
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