ENT 441E - New Product Development

Course Objectives

1. To provide an understanding of the role of new product design and development in a competitive economic environment
2. To provide an understanding of basic concepts and methods about the process and stages of new product development at company level.
3. To provide an understanding of basic concepts about the organization of new product development, and of the main actors of NPD at company level. 4.To provide an understanding of the roles, responsibilities and contributions of industrial design and designer in the new product development process.

Course Description

Factors forcing companies to design & develop new products. New product strategies. Importance of new product development (NPD). NPD processes and organizations. Product planning. Identifying customer and user needs. Product specifications. Concept generation. Concept selection. Concept testing. Product architecture. The role of industrial design in NPD process. Prototyping. Product development economics. Case studies of NPD projects from Turkey and abroad.