Course Information

Course Name	Turkish	Yeni Ürün Geliştirme
	English	New Product Development
Course Code	ENT 441E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	7	3	3	-	-
Course Language		English
Course Coordinator		Barış Bayar
Course Objectives		1. To provide an understanding of the role of new product design and development in a competitive economic environment 2. To provide an understanding of basic concepts and methods about the process and stages of new product development at company level. 3. To provide an understanding of basic concepts about the organization of new product development, and of the main actors of NPD at company level. 4.To provide an understanding of the roles, responsibilities and contributions of industrial design and designer in the new product development process.
Course Description		Factors forcing companies to design & develop new products. New product strategies. Importance of new product development (NPD). NPD processes and organizations. Product planning. Identifying customer and user needs. Product specifications. Concept generation. Concept selection. Concept testing. Product architecture. The role of industrial design in NPD process. Prototyping. Product development economics. Case studies of NPD projects from Turkey and abroad.
Course Outcomes		Student, who passed the course satisfactorily can: 1. have an understanding of the role and importance of new product design and development in a competitive economic environment. 2. be able to define the actors and the types of organizational alternatives in the new product development (NPD) process. 3. have an understanding of the whole and the stages of NPD process, the interrelationships among the stages and, be able to use the specific techniques employed in each stage 4. have an understanding of the role of industrial design throughout the NPD process 5. acquire, and be able to employ the basic skills that industrial designers require in the NPD process.
Pre-requisite(s)
Required Facilities
Other
Textbook		Ulrich, K.T. and Eppinger, S.D.,, 2015, Product Design and Development, McGrawHill Inc.
Other References		Kahn, K. B.,, 2004, The PDMA Handbook of New Product Development, Wiley. Urban, G.I., and Hauser, J.R, 1993, Design and Marketing of New Products, Prentice Hall Inc. De Mozota, B. B., 2003, Design Management, Allworth Press.

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