Course Information

Course Name	Turkish	Görsel Mağazacılık ve Perakende Tasarımı
	English	Visual Merchandising and Retail Design
Course Code	ENT 462E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	-	2	1	2	-
Course Language		English
Course Coordinator		Ekrem Cem Alppay
Course Objectives		1. Describe what is Visual Merchandising and how to use design in retail projects 2. Informing about the dynamics of Retailing which has a great importance to design retail spaces. 3. Describe the evolution of retail design around the world and in Turkey 4. İnforming about basic design knowledge and skills about visual merchandising
Course Description		The meaning of “Visual Merchandising” and visual merchandising in retail design, Costumer shopping psychology and physiology, The use 5 senses, Basics of visual merchandising, Importance of first impression and perception, Geometry usage, Meanings of colors and functional usage, Lighting and material usage’s meanings for retail spaces, Creativity and functionality for Shop Windows and mannequin dressing, Merchandising systems for display units, Creating traffic in the retail space, Relation between brand and visual merchandising Changing retail trends and their effects on visual merchandising
Course Outcomes		Student, who passed the course satisfactorily can: 1. An understanding about the fundamental aspects of visual merchandising and how they will practice them in their retail design projects. 2. Basic knowledge on the historical development of visual merchandising and contemporary issues and follow the differentiating dynamics. 3. A basic idea about the fundamental aspects of visual merchandising such as custumers psychology, physiology
Pre-requisite(s)
Required Facilities
Other
Textbook
Other References		C. Dowry, 2008, One Off: Independent Retail Design, Laurence King Publishers. J.Bell ve K.Ternus 2006, Silent Selling, Fairchild Publication. J.Weishar 2005, The Aesthetics of Merchandise Presentation, St. Books. P. Underhill, 2002, Alışveriş Bilimi, Soysal Yayıncılık. J.Weishar, 1992 , Design for Effective Selling Space, McGraw-Hill, Inc

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