Course Information

Course Name	Turkish	Textile Value Chain Marketing
	English	Textile Value Chain Marketing
Course Code	PAZ 214	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	4	3	3	9	-
Course Language		English
Course Coordinator		Canan Sarıçam Canan Sarıçam
Course Objectives		1. to provide an understanding of modern marketing concept, its methods and strategies in relation to textile and apparel value chain 2. to teach how to differentiate and identify substructures of textile and apparel value chain 3. to teach to acquire perspectives for creating innovative marketing strategies
Course Description		Introducing marketing concept into textile and apparel value chain. Presenting major actors and forces in the marketing environment Breaking the production of textiles and apparel into distinct categories and market segments. Integration of basic marketing principles with product design and manufacturing. Applying marketing strategies in given business situations.
Course Outcomes
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