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Course Information

Course Name
Turkish Textile Value Chain Marketing
English Textile Value Chain Marketing
Course Code
PAZ 214 Credit Lecture
(hour/week)
Recitation
(hour/week)
Laboratory
(hour/week)
Semester 4
3 3 9 -
Course Language English
Course Coordinator Canan Sarıçam
Canan Sarıçam
Course Objectives 1. to provide an understanding of modern marketing concept, its methods and strategies in relation to textile and apparel value chain
2. to teach how to differentiate and identify substructures of textile and apparel value chain
3. to teach to acquire perspectives for creating innovative marketing strategies
Course Description Introducing marketing concept into textile and apparel value chain. Presenting major actors and forces in the marketing environment Breaking the production of textiles and apparel into distinct categories and market segments. Integration of basic marketing principles with product design and manufacturing. Applying marketing strategies in given business situations.
Course Outcomes
Pre-requisite(s)
Required Facilities
Other
Textbook
Other References
 
 
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