Course Information

Course Name	Turkish	Marketing Management
	English	Marketing Management
Course Code	ISS 509E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	1	3	3	-	-
Course Language		English
Course Coordinator		Elif Karaosmanoğlu Fatma Hilal Ergen Keleş
Course Objectives		1. Develop an understanding of the basic concepts and issues in marketing, including the creation of value through the integrated production and distribution of goods and services and the global, political, economic, legal, and regulatory context for business; 2. Build a working marketing vocabulary such that you are better able to understand and discuss marketing concepts in business setting; 3. Develop an appreciation for the inherently strategic nature of contemporary marketing and for the role marketing plays in business strategy and performance; 4. Enhance your understanding of what marketing managers actually do on a day-to-day basis by taking on the role of marketing manager for an existing product/service; 5. Strengthen your ability to justify and support your decisions through information acquisition and management; 6. Extend your ability to write clearly, listen carefully, and report information in a professional and effective manner; 7. Learn how to effectively work with others with an understanding of individual and group dynamics in organizations; 8. Strengthen your appreciation for how marketing relates to complementary business functions (e.g., human resource management, accounting, production, etc…); and 9. Understand the ethical and social responsibilities of marketing management in organizations and society.
Course Description		This course covers concepts, activities, and techniques related to the planning and coordination of marketing functions, marketing policies, and the analysis of marketing administration
Course Outcomes
Pre-requisite(s)		1. Written and oral communication skills necessary for achieving graduate status; 2. General understanding of the business and economic environment, finance, accounting, statistics, and information technology; 3. Ability to analyze and use library materials, reference resources, and research reports; and 4. Teamwork skills.
Required Facilities		Professional lectures; 2. Discussion of assigned CASES ; 3. In-class exercises, both group and individual; 4. Student written and oral presentations; 5. Classroom participation; and 6. Group Project 7. Take home midterm and in–class final exam
Other		ATTENDANCE: You are expected to not only attend, but to actively contribute to the learning experience of the class. Poor attendance can significantly hurt your overall class participation grade.
Textbook		Kotler & Keller, Marketing Management, 14th ed., Pearson Prentice Hall, 2015, ISBN-13: 978-1292092621.
Other References		To enhance your professionalism and marketing perspective, it is recommended that you read business newspapers and magazines, such as the Wall Street Journal, Business Week, Fortune, Marketing Turkiye and Kapital etc…..

Courses

Help

About