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Course Information

Course Name
Turkish Stratejik Yönetim
English Strategic Management
Course Code
MBA 510E Credit Lecture
Semester 2
4 4 - -
Course Language English
Course Coordinator Mehmet Erçek
Course Objectives The objective of this course is to discuss the theoretical and practical implementations of the strategic management process so that students will learn to sustain competitive advantage of corporations and improve their organization’s performance.
Course Description The course introduces the strategic management process, the role of top management team in the process and how strategic planning is operationalized in various ways, develops a risk based external and internal analysis framework, implements SWOT and TOWS, reviews generic strategy development at the corporate and business levels as well as underlines why and how firms employ such strategies via examples.Uses cases to help develop students in the strategic planning and reporting cycle.
Course Outcomes Integrating management experience with the knowledge gained from management field via combining the knowledge from other disciplines, comprehending the interdisciplinary interactions, conducting interdisciplinary research, and creating new types of knowledge

Detecting complex problems in certain areas within the field, collecting and analyzing data in order to fix these problems, developing strategic approaches and solutions by using research methods and conceptual knowledge, which are unique to the field
Required Facilities
Textbook Wheelen, T.L., Hunger, J.D. (2011) Strategic Management and Business Policy. 13th ed. Prentice Hall: Upper Saddle River; N.J.
Other References
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